Digital Marketing Strategy Part 1
Marketing is the process of ‘identifying, anticipating and satisfying customer needs profitably’ according to the UK Chartered Institute of Marketing. This blog will look at the 5 S's of digital marketing and goal planning, focus on setting SMART goals for your strategy and / or campaign, and identifying your target market through creating customer personas.
Image Credit: Chaffey (2018).
Clearly Define You...
Digital Marketing Strategy Part 2
Digital marketing uses digital channels in order to attract the attention of the target market, which is the topic of this discussion.
Image Credit: Chaffey & Smith (2017).
Redefining the future of digital marketing
A recent article published on Adweek by Deloitte Digital focused on redefining the future of marketing, Digital marketing is no longer a one-way sales push of advertising and promotion. People want to connect with...
Digital Marketing Trends in 2019
Digital Marketing is dynamic and always changing. Some of the biggest challenges of marketing are currently being solved with new technology, such as artificial intelligence (AI) and machine learning. AI drives many of the emerging marketing trends such as voice search, chatbots , and personalisation, and will power a lot more technological advances in years to come. AI could lead to an economic boost of $14 trillio...